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Why “They Might Be Right?”

Really? Why not “you might be wrong.” Back in the 1960s one of the most respected men in the advertising business was Bill Bernbach. In spite of his legendary success he still had humility. When he was in a meeting with a client and they didn’t agree with his recommendation, he would reach into his pocket and pull out a piece of paper and read to himself the message written there. It said, “They might be right.”

I believe that if we could all have a dose of Mr. Bernbach’s humility the planet would be a healthier place. So to encourage people to truly keep an open mind, I wanted to give you an opportunity to write about a time in your life when you made a dramatic shift in your beliefs about a topic. This might inspire more of us to be open to opinions other than our own.

And honestly, I’m not trying to change your mind. (In fact this may encourage some of the people I happen to agree with that they should consider a different point of view.) My only agenda is to encourage people to continue to think. No harm in that. Maybe you’ll end up feeling even more strongly, or it may cause you to look for more information. That sounds good to me.

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